The Williamsburg Hotel, Brooklyn

Brooklyn’s Williamsburg is continuing to enhance its reputation as the place to be seen in New York.

Already the waterfront is the ultimate in coastal style, with its glassy towers, and the hipsters who use the area as the trendiest of nocturnal playgrounds are dressed only in the most elite fashion.

But now the move towards real luxury will take a leap forward with the development of the area’s first of many elite hotels.

The project combines a pair of condominium buildings and a 64-room hotel. It hopes to combine luxury apartment living with access to hotel amenities.

Benjamin Graves, president of Graves World Hospitality, a Minneapolis company that is developing the hotel, said: “It’s not just inhabited by a bunch of hipsters, but now you’re starting to see a stroller city.”

He sees his property as doing for Williamsburg “what the Gansevoort did for the meatpacking district or the Rivington did for the Lower East Side, which was to solidify the neighbourhood”.

When the Hotel Williamsburg opens next spring residents of the condominium buildings will be able to lounge at the hotel pool or rooftop bar, order an in-home massage or have the concierge book a table at Nobu.